For this project, I choose an organization that I believed needed a rebrand. Milk + Honey, is a nonprofit organization that designs and sells t-shirts to help victims of sex trafficking in India. Milk + Honey aids victims by saving them from trafficking rings and provide them with shelters and education. I wanted to choose an organization with a strong vision and mission, to aid in spreading awareness of their issue.
The rebrand consisted of a new logo and several collateral pieces such as letterhead, business cards, a redesigned website and t-shirts. The project culminated in a brandbook, which contained our research, design brief, process and brand guidelines.
Click here to view my creative process