Kenji Moto is a men’s business casual line for the ages of 25-35 with multiple pieces for versatile use. The line revolves around Japanese floral prints and bright colors to reflect the young and fun lifestyle of the target market.
I researched a fast-fashion company and designed a men’s line that could compete. To design a successful brand, I needed to consider my target market: demographics, psychographics and price point. I also needed to consider production and cost, location of the store, promotional strategies, and technological advancements.